marketing music

What technologies and marketing strategies do institutions use to target ad distribute products audiences?

Mainly the Internet as social networking sites have become very popular in recent years such as facebook which is a multi platform social media, this is good as the target audience are active on this, other social networking sites include twitter, myspace and tumbrl, all of  these sites are easy for Artists and labels the chance to post up new albums and links to other sites. As this is done a lot it becomes easily to get hold of as the audience become the marketing tool as they pass it on to their peers. Another great Internet tool is Youtube as the audience are able to view the music free and have the chance to get a link to the main website which persuades you to sign up, which usually has something free such as a song. The record labels aim is to get your email so they can send you information about a specific band which could make you buy things such as tour tickets and merchandise. This is called a loss leader as labels do loose money when they give out free music but they usually gain more when customers start buying more, this is also a use of direct marketing. Another strategy is viral marketing; this means you again become the marketing tool by  passing on a link to another person which spreads rapidly like a virus. A use of this is on the Lilly Alen website which uses a game with a song of hers in the background. The independent label rough trade uses many of these strategies to gain customers for the new indie rock band Howler. With also the use of magazine inputs by the Guardian and itunes it shows a use of loss leader direct marketing by putting on there main page "sign up to get 'the back of your neck" free. Also as i analysed the main page it gave me an option of different things to purchase such as live tour tickets allowing me to see the dates and merchandies. Music videos from Youtube are also inserted. Along with this indorsment is used by the NME allowing fans to see the album a week before it comes out, this is good for marketing as NME are a famous company which loves new music of the Howlers genre and are very successful with their radio station,tv channel and magazine.


- advertisment of other bands of rough trade also on the website.