youth and music survery 2009 analysis

The label that created the survey the Human Capital for Marrakesh Records are famous independent label that once owned The Killers.


The eye grabbing question that probably made young people want to answer the survey when it was handed out was 2Which would you rather live without for a week sex or music?" The results showed all genders would rather live without sex! This result shows how much people value music in today's age.

For all of the rest of the questions our media class compared them to our votes although their were only 17 people in our class. Question 2 still supports that in the last three months most people watch a music video then for example buy a CD which was the second most popular. This has now decreased from 70% to 50%. Also burning a CD has decreased a lot. This is probably due to the easy access of getting music like on social networking sites.

Question 3, the devices you have used to listen to music in the last week still came out as ipod/mp3 but increased by more then ten percent. I believe this is because ipods for example have been transformed in the last couple of years from generation 1 to the iphone 3g today. The computer and radio are also still very popular although using record players(vinyl) and tape-cassettes have decreased a lot due to the new ways to listen to music.

Question 4, Where would you say that you usually find out about new music /bands/artists you like? The top three answers from 2009 are still the same but have all increased. The radio, as it's now easier to listen to the radio as you can now listen to it on TV and on the computer which reaches a wider audience. Friends, which is always common as people share interests and watching music channels, as now more music channels have been created from Sky and Digital. One we added was Facebook/Twitter as we felt a lot of people today do see music re posted on social networking sites.  Reading music magazines is less common today, this maybe because we can access it from the Internet easily and quicker.

Question 5, Which website would you usually visit first to check out a new band/artists?. The top one youtube is still the most common today as artists can make them self known on a global scale as many different kinds of people from different countries log on to watch all kinds of videos such as music videos.  The second most popular choice in 2009 was Myspace which has now been over run by Facebook... no one in our class said they went first to Myspace as everyone is now on more easier assessable sites. Surprisingly visiting the band's own website increased from 15% to 40% due to the amount of information and detail on the sites.

Question 6, Do you feel it is morally acceptable to download music for free from the Internet?
In 2009 66% of people said yes. In our vote only 55% said they felt it was right. This could be due to people sympathising for the band/artist, if they are a big fan and feel they should give something back. Also this makes the label loose money which could result in no more new music being produced. On the other hand the 55% of people who said they thought it was acceptable said things such as.." they are already wealthy enough"   "they make it to simple to get it" and "everyone is doing it". This is a big problem to labels as it is piracy and cannot be stopped as it can be easily transferred to many computers from peer-to-peer. Although some people believe that free tracks could make you buy the album if you liked them enough and that and most people download music because they can not because if they couldn't they'd go but the CD so therefore it isn't a loss to the label or artist. Question 7 is similar as it shows an increase in downloading music as in 2009 it was 63% and not it is 95%.


Question 8, Do you feel guilty if you download music for free? This question became a match as still 30% of people do. This is still a problem for labels as most people don't feel guilty as everybody is doing it. Question 9, 61% of people in 2009 thought we shouldn't have to pay for music we listen to e.g on the radio. Today 100% of the class agreed we shouldn't.

Question 9, shows that now we are still happy to pay around £6.58-£6.85 for a band/artist if you like them. Although buying CD's has fallen we do still feel it's a fair price to pay in shops.. espically if it's new out.

Question 10, a price for a downloadable album by a band/artist you like has fallen from £3.91 to £3.85. Some people said it depends on who the artist is and if they were well known they'd pay a little more.

Question 11, A fair price to but a single track still stands at 39p, although like in the previous question it depends who it is. Although everyone in the class would pay this they said they could usually get it free by recieving it from a friend.

Question 12, the percentage of tracks you own that you paid for feell from 57% paid for to 40%. Their was extreme differences in the class as it was hardly none or all. This shows that piracy is becoming more popular and will continue to increase. This is a big problem for the music industry as they are loosing a lot of money due to this.